Ebook The Retail Champion: 10 Steps to Retail Success, by Clare Rayner
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The Retail Champion: 10 Steps to Retail Success, by Clare Rayner
Ebook The Retail Champion: 10 Steps to Retail Success, by Clare Rayner
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With both small and large retailers collapsing, consumer confidence is at an all time low. The Retail Champion provides a practical ten step method showing independent retailers how to map out a unique plan so that they can thrive, even in uncertain times.
Clare Rayner provides the tools, techniques and motivation needed to succeed in the highly competitive retail market. Readers will have access to a range of downloadable resources such as business plan, range plan, promotional plan and cash flow plan templates that allow readers to work along with the ten steps they read about in the book. The steps include:
-Defining the goal and mission
-Deciding on a position
-Identifying the ideal customer
-Creating a range plan
-Implementing a pricing and promotional strategy
-Designing a customer engagement process
-Determining the sourcing and supply chain model
-Planning and controlling business
-Setting up an effective back office
Aimed at small retailers who are serious about growing their business, The Retail Champion is equipped with case studies, examples, templates and the knowledge and skills needed to make a retail business a scalable, saleable enterprise.
- Sales Rank: #3623338 in Books
- Brand: Brand: Kogan Page
- Published on: 2012-08-15
- Original language: English
- Number of items: 1
- Dimensions: 9.28" h x .65" w x 6.28" l, .78 pounds
- Binding: Paperback
- 216 pages
- Used Book in Good Condition
Review
"This book really is the "one-stop shop" stocking everything retailers and would-be retailers need to create, establish and grow a successful retail business." --Ben Sillitoe, Editor, Retail Gazette
Small to medium retailers, entrepreneurs thinking of setting up their own retail enterprise online or in store
About the Author
Clare Rayner, The Retail Champion, is one of the most well-known and respected retail consultants in the UK and lead for the UK Independent Retailer Month, a "Shop Local" campaign. She has held senior consulting roles with global software giant SAP, and international management consulting brand, Accenture.
Most helpful customer reviews
0 of 0 people found the following review helpful.
A must have book!!!
By Michael J
This is a must have book for anyone wanting to start a small business, already owns a small business or even in a sales position. The 10 steps outlined are so simple to implement, and make sense as to why they would bring success. Great writing and easy to understand terminology. No matter what you sell, this book will help you thrive and give you the best chance at not becoming a stat of businesses big and small closing their doors.
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